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Storytelling for Brand Loyalty
Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. Nike. These brands are more than a set of products or a marketing campaign. They connect with customers on an emotional...
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Using Social Media to Increase Brand Loyalty
Every company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one...
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Indicators of Increasing Brand Loyalty in Social Media
Yesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working? It can be challenging to measure brand loyalty since it often hides...
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